PARTNERS

As Presenting Partner, Mando fuels Full Throttle Festival and takes center stage as the presenting sponsor of Bert Kreischer’s headlining comedy set with a bold, high-performance presence built to match the nonstop energy of race weekend. Anchored by its “Don’t Mask It, Mando It” positioning, Mando will deliver multiple fan-facing moments, including a Main Stage integration tied to Bert’s performance, a viral pit-stop-inspired photo activation, and product sampling. Designed for endurance when it matters most, Mando embodies the Full Throttle ethos: all gas, no brakes, and is the right tool for the job.

Jack Link’s is storming the Main Stage with a full throttle moment featuring Bert Kreischer and their legendary Sasquatch, unleashing pure chaos and comedy. Fans will battle it out in an over-the-top showdown to be crowned NonVegan Royalty, all while fueling up on free samples of real, unapologetic meat protein. With a presence as massive as their flavor, the brand will bring the laughs, the hype, and the unmistakable punch of real protein straight to the heart of the festival.

FUEL by Franzia is the official wine-based RTD of Full Throttle Festival, bringing

intense flavors with a bold kick for a full-throttle weekend. You’ll find FUEL by Franzia

pouring across the festival from gates open to the final encore. Swing by the dedicated

FUEL by Franzia bar to fuel your night with Hard Punch or our NEW “swicy” After

Burner flavor--your pit stop before the next lap.

BeatBox, the Official Party Punch Partner, brings its high-energy and fan-favorite flavors to festival bars and on-site activations. Fans can fuel up with its new (limited-time only) Strawberry Kiwi flavor as BeatBox takes the experience to new heights with a slot car activation where guests can race for exclusive festival-branded bandanas and BeatBox cowboy hats. Built for the festival scene, BeatBox keeps the party turned all the way up from first sip to final encore.

Monster Energy will integrate product offerings directly into festival bars while delivering a branded experiential activation for fans throughout the venue. The brands will fuel the night with a high-impact presence that matches the festival’s fast-paced energy.

Blind Lemon, the newest offering from Monster Brewing Company, will integrate it’s Hard Lemonade into the festival with product available at all bars, an activation featuring their Blind Lemon NASCAR, and branded giveaways for fans.

LUCY Nicotine, the official nicotine pouch partner of Bert Kreisher’s Full Throttle Festival, will introduce its immersive LUCY Flavor Bar activation, featuring a $1 LUCY Breakers & LUCY Pouches trial station and a special Bert x LUCY moment. The activation is designed to drive discovery and trial by putting fans at the center of the action through an interactive brand experience. LUCY is available online and nationwide in stores, learn more at lucy.co.

Garage Beer, the crisp, uncomplicated beer-flavored beer and Official Domestic Beer Partner, will be flowing from ice-cold taps across festival bars, paired with a branded on-site presence designed to match the laid-back, good-time energy of Full Throttle Festival. 4% ABV lager with just 95 calories and 3g of carbs, you’ll be moving at a full-throttle pace while enjoying easy-drinking refreshment from gates open to last call. While Garage Beer is great anywhere, it's best inside your mouth. At a festival. Like this one.

As the Official Vodka Partner, Por Osos Vodka, Bert Kreischer and Tom Segura’s vodka brand, will be a star feature via product integration across festival bars and a dedicated Por Osos Vodka Bar, offering guests a premium spirits experience throughout the night. The partnership adds an extra layer of personality and authenticity, giving fans a chance to toast with Bert’s own signature pour.

Shaq-A-Licious and Sour Strips will serve as co-leads, bringing a candy takeover to Full Throttle Festival with dynamic flavors, colorful branding, and high-impact fan engagement throughout the venue. Together, the trio will deliver crave-worthy moments that keep guests energized, entertained, and snacking from gates open to the final encore.

Free Bird Water is the official water of Full Throttle, keeping fans refreshed all night long. You’ll find Free Bird flowing across the event, including at a dedicated Free Bird bar serving up ice-cold cans whenever you need one! 

Cigar City Brewing’s Florida Man Double IPA is crashing the party as the festival’s Official Craft Beer Partner, encouraging fans to Embrace the Chaos.  The brand will deliver a bold, Florida-style takeover complete with a Florida Man mug shot photo activation that leans into the festival’s anything-goes energy.  Dangerously drinkable with a criminal amount of hops, Florida Man Double IPA delivers big tropical flavors and balanced bitterness, setting the stage for legendary stories and good times that roll deep into the night.

Racing standout and fan favorite Landon Huffman will make a special appearance on behalf of Sugarlands Distilling Company, the Official Moonshine of Full Throttle Festival. A two-time CARS Tour Most Popular Driver Award winner and current star of the “Race for the Seat” television series, Huffman will join fans for an exclusive Sugarlands activation featuring pours of the brand’s award-winning signature moonshines and its newest release, Broken Antler Flavored Whiskey, the Official Flavored Whiskey of Full Throttle Festival.

Top Cup is the official cup of Full Throttle Festival, built for every pour, toast, and refill all weekend long. You’ll spot Top Cup across the festival from start to finish — the perfect sidekick for keeping your drink game on track.